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ISBN9780691184074 (ebook)
Call NumberElectronic Book
AuthorHindman, Matthew Scott, 1976-
TitleThe Internet trap / Matthew Hindman.
Physical1 online resource : illustrations (black and white).
SeriesPrinceton scholarship online (7)
NotePreviously issued in print: 2018.
BibliographyIncludes bibliographical references and index.
SummaryThe Internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online - and grab all the profits from the attention economy. This text explains how this happened. It sheds light on the stunning rise of the digital giants and the online struggles of nearly everyone else - and reveals what small players can do to survive in a game that is rigged against them.
SubjectElectronic commerce. (2)
 Internet -- Economic aspects.
 Internet marketing.
URL ObjectEbook
GroupE-Book
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