1. How to use this books -- 2. What you can (and can't) do with qualitative research -- 3. Focusing a research project -- 4. Ethical research -- 5. What counts as 'originality' ? -- 6. Research design -- 7. Using theories -- 8. Formulating a research question -- 9. Choosing a methodology -- 10. Writing a research proposal -- 11. Making good use of your supervisor -- 12. Getting feedback -- 13. How many cases do you need ? -- 14. Collecting your data -- 15. Developing data analysis -- 16. Using computers to analyse qualitative data -- 17. Quality in qualitative research -- 18. Evaluating qualitative research -- 19. Effective qualitative research -- 20. Audiences -- 21. The first few pages -- 22. The literature review chapter -- 23. The methodology chapter -- 24. The data chapters -- 25. The concluding chapter -- 26. Surviving an oral examination -- 27. Getting published.